Impactful voices — a video interview-style podcast series by impact on sustainable aviation, where we sit down with leading experts and industry voices to discuss the biggest challenges and most pressing topics in aviation sustainability.
Together, we explore both the small and the big levers that can accelerate decarbonization, the obstacles they face, and the most promising ideas and pathways forward.SAF is often described as the most immediate lever for aviation decarbonization. But policy design, incentives, and market structures matter — a lot.
In our second episode, we talked with Kenneth Hill to unpack what is currently happening across the SAF landscape in the United States and Canada.
One key takeaway:
Economic drivers are just as critical as environmental ambition. SAF will scale where policy certainty, market signals, and capital align.
We discuss:
– The role of the Clean Fuels Production Tax Credit and why incentives are central to the US approach
– How state-level initiatives are shaping SAF deployment in the US
– The differences between US incentive-based frameworks and European mandate-driven approaches
– The growing momentum around SAF policy in Canada
– Why economic development — not just environmental regulation — is a major driver for SAF production
There is still uncertainty. There are still many open regulatory questions.But there is also cautious optimism.
If you want to understand how North America is positioning itself in the global SAF race — and what this means for aviation finance and market development — this episode is for you.